Amazon Ads planner

Enabling media planners to strategize how to reach and convert audiences across the shopper journey

Team
4 PMs, 30+ eng & data scientist team

My role
Lead Designer — I owned the designs of our end to end, 0-1 application for Amazon Ads planner

Onboarded junior designer to support tactical delivery in Jan 2025

Timeline
Fall 2023 - Jan 2025

Opportunities

Audience discovery

How might we provide media planners a way to learn more about their target audience so that they can refine their audience targeting strategy?

Reach opportunity

How might we enable media planners to understand their potential reach for their desired target audiences so that they can ensure they are reaching enough customers?

Budget allocation

How might we enable media planners to allocate their budgets effectively across ad products and formats so that they can achieve their goals?

0-1 application, designed for media planners

We delivered the following experience in June 2024. Reach out to learn more about how we defined our long term vision and how we worked backwards from that.

  1. Plan for goals or by product

  2. Auto-populate information based on account

  3. Optional budget allocation recommendations

  4. Inputs to inform further selections

  1. Populate suggested ad products per goal

  2. Provide generic budget recommendation guidance

  3. Provide specific budget recommendation guidance

  1. User selected goals

  2. Education and suggestions for ad product selection

  1. Ad product education and guidance

  2. Modify budget and view key metrics

  3. Modify key settings

  1. Define your audience criteria

  2. View audience sizes and insights

  1. Modify key settings interaction

Ask me about

Testing and learning from our scrappy MVP

Crafting a 3Y vision to work backwards from to deliver iterative improvements

Measuring success